What are Pocket Slots?
Often referred to as 'Nevadas' or 'Breakopen' Tickets, they are:
- quick and easy to play
- a chance to turn pocket change into an instant jackpot
- a small indulgence with a substantial player base
- a way to raise money for charities
The Research
To re-launch the tickets, in-depth research conducted.
Findings:
Who plays Pocket Slots?
- Adults
- 18-55 years of age
- Just over half are women
What do they say about them?
"There's nothing quite like them!"
- Pocket Slots look, feel, even sound different compared to other lottery products
- Price and appeal same as $1-2 scratch tickets, but Pocket Slots easier to play
- Customers enjoy "shot of excitement" as they pop tickets open
Odds "better than other lottery products".
- Players can see all the tickets 'in play' in each location
- Vs. millions of instant scratch tickets on sale in Ontario!
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